Science Mapping of Digital Transformation in Business: A Bibliometric Analysis and Research Outlook

Digital transformation is a disruptive force that requires companies to innovate their business models and use emerging technologies. This book provides a comprehensive overview of the state of digital transformation in business over the last 20 years and proposes a synthesis of the potential directions and opportunities for future research.

Format: Paperback / softback
Length: 78 pages
Publication date: 17 March 2023
Publisher: Springer International Publishing AG

Digital transformation is an inevitable phenomenon that will impact every company or organization, regardless of industry, country, or type. In recent years, this impact has become increasingly disruptive, leading to a pressing need for companies to innovate their business models and harness emerging technologies. This book aims to provide a comprehensive overview of the current state of digital transformation in business, using various bibliometric indicators. The first goal is to offer a thorough examination of the knowledge published in this field over the past two decades.

The bibliometric analysis reveals four major thematic clusters: digital transformation process, digital technologies, digital economy, and digital disruption. Based on a content analysis of the most important articles within each cluster, the book proposes several directions for future research. This makes the book an invaluable resource for researchers interested in exploring the realm of digital transformation in business.

The digital transformation process encompasses the various stages and strategies companies adopt to integrate digital technologies into their operations. It involves the transformation of business processes, customer interactions, and organizational culture to leverage the benefits of digital technologies. Digital technologies, such as artificial intelligence, blockchain, and the Internet of Things, play a pivotal role in driving digital transformation. They enable companies to automate processes, improve efficiency, and create new business models. The digital economy encompasses the economic implications of digital transformation, including the impact on job creation, economic growth, and inequality. It examines the role of digital technologies in shaping the global economy and the challenges and opportunities they present. Digital disruption refers to the transformative impact of digital technologies on traditional industries and business models. It explores how companies can adapt to and leverage digital disruption to gain a competitive advantage and create new market opportunities.

The book highlights the need for companies to embrace digital transformation to remain competitive in the rapidly evolving business landscape. It emphasizes the importance of innovation, collaboration, and adaptability. It suggests that companies should invest in digital technologies, develop a digital strategy, and cultivate a culture of continuous learning to adapt to the changing demands of the market.

Furthermore, the book emphasizes the role of government policies and regulations in fostering digital transformation. It explores the role of government initiatives, such as digital infrastructure development, education programs, and tax incentives, in promoting digital adoption and innovation. It also examines the challenges and risks associated with digital transformation, such as data privacy, cybersecurity, and intellectual property rights.

In conclusion, digital transformation is a transformative force that will shape the future of business and society. This book provides a comprehensive overview of the current state of digital transformation in business, highlights the potential directions and opportunities for future research, and proposes a synthesis of the key findings. It serves as a valuable resource for researchers, policymakers, and business leaders.

Weight: 157g
Dimension: 235 x 155 (mm)
ISBN-13: 9783031267642
Edition number: 1st ed. 2023