Shaoqiang Wang
Scripted: Custom Lettering in Graphic Design
Scripted: Custom Lettering in Graphic Design
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- Condition: Brand new
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Excellent- More about Scripted: Custom Lettering in Graphic Design
Graphic designers are rediscovering the creative and expressive power of handmade characters through lettering. This publication showcases a wide range of custom lettering projects produced by designers and typographers from around the world, focusing on the design and creation processes and their application on different supports.
Format: Paperback / softback
Length: 240 pages
Publication date: 07 October 2021
Publisher: Hoaki
Graphic designers have long relied on software as their primary tool for work, but in recent years, they have begun to rediscover the creative and expressive power of handmade characters. Lettering has a distinct visual impact that can enhance the aesthetic of any design, and it offers endless possibilities for expressing ideas through a more artful use of type, texture, and volume. This results in personal, timeless works of art that provide a richer aesthetic experience.
To showcase the diverse range of custom lettering projects created by graphic designers and typographers from around the world, this publication has been released in paperback format. It delves into the design and creation processes of lettering, as well as the application of these projects on various supports, such as billboards, public walls, invitations, and menus. Whether used as decoration or as part of a branding system, lettering projects can add a unique touch to any design.
This book is a valuable resource for anyone interested in exploring the world of lettering and discovering its many applications. It provides a comprehensive guide to the art form, featuring examples of stunning lettering projects and offering insights into the techniques and strategies used by professional designers. Whether you are a graphic designer, typographer, or simply someone who appreciates the beauty of hand-drawn letters, this book will inspire and educate you.
So, if you are looking to add a personal touch to your designs or want to explore the endless possibilities of lettering, this unique book is a must-have. Discover the creative and expressive power of handmade characters and elevate your design skills to new heights.
Weight: 1112g
Dimension: 211 x 284 x 18 (mm)
ISBN-13: 9788417656478
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