Subhankar Das
Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing
Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing
- Condition: Brand new
- UK Delivery times: Usually arrives within 2 - 3 working days
- UK Shipping: Fee starts at £2.39. Subject to product weight & dimension
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Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing is a comprehensive guide to effective search engine optimization and marketing strategies. It covers essential topics such as SEM and SEO, keyword generation, page ranking, title, meta, alt tags, PPC/PPM/CTR, SEO/SEM strategies, anchor text, and query-based search. The book offers practical applications and handy workarounds to help readers set up techniques for SEO, making it an invaluable resource for social media analytics researchers and digital marketing students.
Format: Hardback
Length: 212 pages
Publication date: 25 January 2021
Publisher: Taylor & Francis Ltd
Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing delves into the intricate world of web traffic analysis, encompassing both search engine optimization (SEO) and search engine marketing (SEM). After conducting a thorough examination of the nuances of the semantic web, the practical implementation of search engine optimization (SEO), and its various strategies, readers are equipped to excel in SEO setup, link-building for improved search engine ranking (SERP), the utilization of appropriate algorithms, and the programming of codes with process inferences.
This comprehensive book offers a thorough exploration of vital topics, including:
• The concept of SEM and SEO
• The mechanism of crawler program concepts of keywords
• Keyword generation tools
• Page ranking mechanism and indexing
• Concepts of title, meta, alt tags
• Concepts of PPC/PPM/CTR
• SEO/SEM strategies
• Anchor text and setting up
• Query-based search
In contrast to other books that provide a traditional explanation of digital marketing, this book emphasizes the practical applications of the aforementioned concepts for effective SERP generation. What sets this book apart is its abundance of handy workarounds to set up the techniques for SEO, a topic often neglected by other works in the field. As a valuable resource for social media analytics researchers and digital marketing students, Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing provides a comprehensive and practical guide to achieving success in the dynamic realm of digital marketing.
Weight: 488g
Dimension: 159 x 241 x 21 (mm)
ISBN-13: 9780367278786
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