SelbstverstAndlich AKRIS-100 years

Selbstverständlich is the German expression that best encapsulates the aesthetic ideal that Albert Kriemler, creative director at AKRIS, wishes to accomplish with his fashion designs. The book encompasses the entire one hundred years of AKRIS history and its location in St. Gallen, Switzerland, and is dedicated to the woman of today and tomorrow. Jessica Iredale describes the uniqueness and forward-looking nature of AKRIS, and Iwan Baan, photographer, illuminates the hometown and the inside world of the brand. The meticulous book design confirms the AKRIS mindset: selbstverständlich, naturally.

Format: Paperback / softback
Length: 352 pages
Publication date: 16 October 2022
Publisher: Lars Muller Publishers

Selbstverständlich, a German expression, holds immense significance for Albert Kriemler, the creative director at AKRIS. It encapsulates the aesthetic ideal he strives to achieve through his fashion designs. For Kriemler, selbstverständlich embodies the fusion of natural modernity, evident in both the wearer and the practical functionality of the garments. Spanning the entirety of AKRIS' one hundred-year history, this book serves as a testament to the brand's location in St. Gallen, Switzerland. The exceptional quality of the fabrics and craftsmanship employed in the creation of Albert Kriemler's art-inspired designs is dedicated to the modern woman, who comes alive in her clothing and infuses them with her unique identity. Jessica Iredale aptly describes the uniqueness and forward-thinking nature of AKRIS. Iwan Baan, a photographer, illuminates the brand's hometown and inner world through his captivating photo essays. The meticulous book design further reinforces the AKRIS mindset: selbstverständlich, naturally.

Weight: 1340g
Dimension: 300 x 220 (mm)
ISBN-13: 9783037787076