Selling in the Real World: Why Everything's Changed, Why Nothing's Changed

Sales is an art form, and sales strategies are essential for success. Larry Sternlieb's "Selling in the Real World" is a strategic guide that provides plans, behaviors, and attitudes to improve an individual's ability to sell. It is designed to be hard-hitting, providing a solid track for experienced sales professionals and those new to the art of sales.

Format: Paperback / softback
Length: 214 pages
Publication date: 08 August 2023
Publisher: Morgan James Publishing llc

Sales is an art form that requires strategies to be successful in various contexts, from securing a raise to securing a high-level executive's agreement for a twenty-million dollar order. The ability to sell oneself, one's ideas, and/or one's product effectively is crucial for achieving better results.

Rather than a mere list of tricks, Selling in the Real World offers a strategic guide of plans, behaviors, and attitudes that can enhance an individual's selling abilities. Authored by Larry Sternlieb, this approach incorporates stress-tested principles that are accessible to anyone, enabling them to create a clear and effective sales track. A better track, in turn, leads to easier, faster, and unbeatable results.

Selling in the Real World is not a feel-good book. It is designed to be hard-hitting, providing a solid foundation for both experienced sales professionals seeking to refine their skills and individuals embarking on a career in sales for the first time. The book offers valuable insights and practical strategies to help readers succeed in the competitive world of sales.

Dimension: 228 x 152 (mm)
ISBN-13: 9781636980768