Lisa Earle McLeod,Elizabeth Lotardo
Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud
Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud
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Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, 2nd Edition, explains why salespeople who genuinely understand how they can make a difference to customers outsell those who only focus on internal targets and quotas. It covers how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers, how to avoid the trap of behaving like a transactional salesperson, and how to use your NSP to increase customer engagement.
\n Format: Hardback
\n Length: 336 pages
\n Publication date: 22 October 2020
\n Publisher: John Wiley & Sons Inc
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Don't let anyone convince you that you have to choose between making money and making a difference. Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, 2nd Edition is an updated version of the acclaimed book that revolutionized sales. Using real-world data, compelling stories, and psychological research, Selling With Noble Purpose explains why salespeople who genuinely understand how they can make a difference to customers outsell those who only focus on internal targets and quotas.
Sales leadership experts McLeod and Lotardo reveal how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers. Whether you're an executive, manager, or aspiring sales leader, you'll discover how to find your own Noble Sales Purpose and create a sales force of True Believers. This new edition covers:
1. How firms overcome ferocious competition and how you can do the same.
2. Why sales organizations with a clear NSP outperform traditional sales teams.
3. How to avoid the trap of behaving like a transactional salesperson.
4. Why well-intentioned leaders often unknowingly erode purpose and differentiation.
5. How to use your NSP to increase customer engagement.
6. Why an NSP gives you clarity during times of uncertainty.
In an era where organizations often believe that money is the primary way to motivate salespeople, Selling with Noble Purpose offers an exciting and sustainable alternative.
\n Weight: 606g\n
Dimension: 162 x 235 x 31 (mm)\n
ISBN-13: 9781119700883\n
Edition number: 2nd Edition\n
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