Semantic Media - Mapping Meaning on the Internet

Semantic Media is a book that explores the emerging era of meaning-making technologies, where companies like Apple, Google, Facebook, Amazon, and Microsoft organize information in new media products to intuitively grasp what people want to know and the actions they want to take. It addresses the changing contexts of internet searches and examines the social and political consequences of large companies becoming primary sources of information.

Format: Hardback
Length: 160 pages
Publication date: 25 November 2022
Publisher: Polity Press

The advent of media technologies has brought about a significant shift in the way individuals access and receive information. Search engines, apps, and virtual assistants have become increasingly adept at providing facts, answers, and knowledge to users. Instead of simply directing people to other sources, these platforms are now capable of articulating responses that are more intuitive and tailored to individual needs. This emerging era of meaning-making technologies is aptly described by the term "semantic media." Companies such as Apple, Google, Facebook, Amazon, and Microsoft are at the forefront of this movement, organizing information in new media products that aim to intuitively grasp what people want to know and the actions they want to take.

In this book, we delve into the insidious technological practices employed by these organizations to achieve their goals. We examine the changing contexts of internet searches and the social and political consequences of large companies becoming primary sources of information. Written in an accessible style, Semantic Media is intended for students and scholars in media, science and technology, communication, and internet studies, as well as professionals seeking to gain a deeper understanding of the evolving dynamics of contemporary data practices.

The rise of semantic media has profound implications for our understanding of information, knowledge, and power. It challenges traditional notions of information retrieval and dissemination, as well as the role of governments and institutions in shaping public discourse. As we navigate this new landscape, it is essential to be aware of the ethical and societal implications of these technologies and to work towards creating a more equitable and inclusive information ecosystem.

Weight: 242g
Dimension: 223 x 141 x 23 (mm)
ISBN-13: 9781509542574