Semantic Media - Mapping Meaning on the Internet

Semantic Media is a book that explores the emerging era of meaning-making technologies, where companies like Apple, Google, Facebook, Amazon, and Microsoft organize information in new media products to intuitively grasp what people want to know and the actions they want to take. It addresses the changing contexts of internet searches and examines the social and political consequences of large companies becoming primary sources of information.

Format: Paperback / softback
Length: 160 pages
Publication date: 25 November 2022
Publisher: Polity Press

The advent of media technologies has brought about a significant shift in the way individuals access and receive information. Search engines, apps, and virtual assistants have become increasingly adept at providing facts, answers, and "knowledge" to users. These platforms increasingly articulate responses rather than simply directing people to other sources. This emerging era of meaning-making technologies is the focus of Semantic Media. Companies such as Apple, Google, Facebook, Amazon, and Microsoft are at the forefront of this movement, organizing information in new media products that aim to intuitively grasp what people want to know and the actions they want to take.

In this book, the author delves into the insidious technological practices employed by these organizations to achieve their goals. They also examine the changing contexts of internet searches and the social and political consequences of large companies becoming the primary sources of information. Written in an accessible style, Semantic Media is of interest to students and scholars in media, science and technology, communication, and internet studies, as well as professionals seeking to gain a deeper understanding of the evolving dynamics of contemporary data practices.

The rise of media technologies has transformed the way we access and consume information. Search engines, apps, and virtual assistants have become increasingly sophisticated in their ability to provide users with facts, answers, and knowledge. These platforms increasingly articulate responses rather than simply directing people to other sources. This emerging era of meaning-making technologies is the focus of Semantic Media. Companies such as Apple, Google, Facebook, Amazon, and Microsoft are leading the way in this movement, organizing information in new media products that aim to intuitively grasp what people want to know and the actions they want to take.

In this book, the author delves into the insidious technological practices employed by these organizations to achieve their goals. They also examine the changing contexts of internet searches and the social and political consequences of large companies becoming the primary sources of information. Written in an accessible style, Semantic Media is of interest to students and scholars in media, science and technology, communication, and internet studies, as well as professionals seeking to gain a deeper understanding of the evolving dynamics of contemporary data practices.

Weight: 308g
Dimension: 138 x 215 x 24 (mm)
ISBN-13: 9781509542581