Sentient Strategy: How to Create Market-Dominating Strategies in Turbulent Economies

The traditional approach to strategy is no longer effective in the face of the new reality of agile strategic decisions and pragmatic views of the future. Alan Weiss has developed Sentient Strategy, which is based on two modern dimensions: awareness of the environment and consciousness of the impact of actions. This approach enables organizations to formulate a strategy in just a day, revisit it easily, and design a series of shorter-term, viable futures. Sentient means perceptive and self-aware, and it does not mean one size fits all.

Format: Hardback
Length: 114 pages
Publication date: 23 March 2023
Publisher: Taylor & Francis Ltd

No pre-pandemic strategy is effective anymore. None. Not for organizations large or small, for-profit or non-profit, domestic or global. Claims of a return to normal or the new normal are ridiculous. What were facing is really a new reality, and that reality is the need for agile strategic decisions and pragmatic views of the future. That means that strategy formulation can be reduced to a few days, and the view of the future can only be 12–18 months. This is the antithesis of Peter Drucker's approach to strategy, but his highly effective approach was developed at GM three quarters of a century ago. Its time to move on.

Alan Weiss has developed an original and completely new approach to strategy, which thus far has certified over 100 people globally, delivering this approach to scores of firms of all types in four countries. More than two dozen firms are using this approach.

Sentient Strategy is based on two modern dimensions: awareness of the environment in which the organization exists and has influence, and consciousness of the impact of actions being considered. The old SWOT (strengths, weaknesses, opportunities, threats) approaches are currently equivalent to riding down the freeway on a horse. We must drop the hubris that has led us to believe we can see years ahead and anticipate what's coming. No one predicted the Internet. No one predicted the latest pandemic.

Its time to turn volatility and disruption on their heads. Heads and use them as offensive weapons in the marketplace instead of trying to protect ourselves from them. Imagine a strategy that an organization can formulate in just a day or so, revisit easily and frequently, and design a series of shorter-term, viable futures. Sentient means perceptive and self-aware. It doesn't mean one size fits all from a c.

Weight: 298g
Dimension: 159 x 236 x 13 (mm)
ISBN-13: 9781032412634