Josh Shepperd
Shadow of the New Deal: The Victory of Public Broadcasting
Shadow of the New Deal: The Victory of Public Broadcasting
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- More about Shadow of the New Deal: The Victory of Public Broadcasting
Josh Shepperd's book "The People, Places, and Ideas That Shaped Public Broadcasting" explores the people, institutions, and influences behind the media reform movement and the National Association of Educational Broadcasters (NAEB) in the drive to create the Public Broadcasting Service and National Public Radio.
Format: Hardback
Length: 244 pages
Publication date: 03 July 2023
Publisher: University of Illinois Press
Winner of the 2024 BEA Book Award, the History Division of the Association for Education in Journalism and Mass Communication (AEJMC) Runner-Up, public broadcasting has emerged as a transformative force in American culture. Josh Shepperd delves into the individuals, institutions, and influences that shaped the media reform movement, leading to the establishment of the National Association of Educational Broadcasters (NAEB) and the creation of the Public Broadcasting Service (PBS) and National Public Radio (NPR).
Founded in 1934, the NAEB began as a disjointed group of university broadcasters, facing numerous challenges. Shepperd chronicles the setbacks, modest victories, and trial-and-error experiments as thousands of advocates tirelessly built a media coalition based on the belief that technology could alleviate social inequality by providing equal access to education and information.
The bottom-up, decentralized network they established implemented a unique economy of scale and a vision of a mass media detached from commercial interests. Simultaneously, they adapted advice, criticism, and methods from other sectors to create an infrastructure that supported public broadcasting in the 1960s and beyond.
This remarkable journey showcases the resilience and determination of those who believed in the power of public broadcasting to shape a more informed and inclusive society. The NAEB's legacy continues to inspire and shape the media landscape, ensuring that the voices of diverse communities are heard and that the public has access to high-quality, unbiased content.
Weight: 510g
Dimension: 158 x 237 x 27 (mm)
ISBN-13: 9780252045110
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