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Natalie T. Wood,Caroline K. Munoz

#Share: Building Social Media Word of Mouth

#Share: Building Social Media Word of Mouth

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  • More about #Share: Building Social Media Word of Mouth

Format: Paperback / softback
Length: 218 pages
Publication date: 07 December 2022
Publisher: Business Expert Press

Social word of mouth (sWOM) has incredible reach with the potential to influence over 4.6 billion active social media consumers. The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalise its growing power.


Dimension: 229 x 152 (mm)
ISBN-13: 9781637424148

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