Sharing Behavior of Brand Crisis Information on Social Media: A Case Study of Chinese Weibo

This book explores the influence mechanism of brand-crisis information-sharing behavior on social media from a contextual perspective, using 66 brand crisis events as research samples from 2010 to 2016. It analyzes the fluctuation characteristics, contextual influence factors, and regulation measures of crisis information sharing behavior, and provides a clear understanding of brand crisis information communication and management through dimension reduction. It is suitable for undergraduates and postgraduates in economics and management, as well as business managers, scientific researchers, and others interested in crisis management.

Format: Paperback / softback
Length: 283 pages
Publication date: 21 January 2023
Publisher: Springer Verlag, Singapore

This comprehensive book delves into the intricate realm of brand crisis management, utilizing a diverse range of 66 brand crisis events that occurred on social media platforms, specifically Chinese Weibo, from 2010 to 2016. Through a contextual lens, it explores the influential mechanisms behind individuals' decision to share brand crisis information on social media. The book meticulously examines the dynamic and static factors that shape information-sharing behavior during crises, shedding light on the fluctuation characteristics, contextual influence factors, and regulatory measures associated with crisis information sharing.

Accurate analysis of autocorrelation, trend characteristics, periodic characteristics, and cluster characteristics of crisis information sharing behavior is conducted, providing a deep understanding of the dynamics at play. The book also delves into the dynamic mechanisms, such as time lag effects, impulse disturbances, and marginal influences, that shape the impact of information sharing behavior within specific situational contexts.

The primary focus of the book is on brand crisis management, with a particular emphasis on constructing the formation and evolution mechanisms of brand crisis information sharing behavior from both vertical and horizontal dimensions. This is achieved through a combination of theoretical exposition and case analysis, offering readers a clear and comprehensive understanding of brand crisis information communication and management through a reduced dimensionality.

The book is an invaluable resource for undergraduates and postgraduates studying economics and management in colleges and universities, as well as for business managers, scientific researchers, and individuals with an interest in crisis management. Its comprehensive coverage and insightful analysis make it a staple in the field, providing valuable insights and practical strategies for navigating and managing brand crises effectively.

Weight: 456g
Dimension: 235 x 155 (mm)
ISBN-13: 9789811666698
Edition number: 1st ed. 2022