Roddy Mullin,Colin Harper
Shoppernomics: How to Shorten and Focus the Shoppers' Routes to Purchase
Shoppernomics: How to Shorten and Focus the Shoppers' Routes to Purchase
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- Condition: Brand new
- UK Delivery times: Usually arrives within 2 - 3 working days
- UK Shipping: Fee starts at £2.39. Subject to product weight & dimension
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- More about Shoppernomics: How to Shorten and Focus the Shoppers' Routes to Purchase
Format: Paperback / softback
Length: 328 pages
Publication date: 24 June 2024
Publisher: Taylor & Francis Ltd
What happens from the moment the thought of a purchase occurs, to ownership, is a journey that is impacted by media, advice, packaging and now even experiencing the product or service. Many of the impact messages are way off the target - brand managers, agencies, retailers would give their eye teeth to know when to supply what message, in what orde
Weight: 760g
Dimension: 246 x 174 (mm)
ISBN-13: 9781032837468
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UK and International shipping information
UK and International shipping information
UK Delivery and returns information:
- Delivery within 2 - 3 days when ordering in the UK.
- Shipping fee for UK customers from £2.39. Fully tracked shipping service available.
- Returns policy: Return within 30 days of receipt for full refund.
International deliveries:
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