Shopping Centre Marketing: Value Creation and Customer Engagement

The book evaluates the relationship between the perceived value of a shopping center and customer engagement by identifying consumer motives, purchase behavior, and responsiveness to marketing strategies. It offers an analysis of the conceptualization and history of shopping centers and utilizes both theoretical and empirical research.

Format: Hardback
Length: 222 pages
Publication date: 26 February 2024
Publisher: Taylor & Francis Ltd

Europe boasts an impressive array of nearly 10,000 shopping centers, while the United States boasts an astounding count of over 100,000, many of which have reached the end of their lifespan due to the rapid growth of e-retail. Consequently, the issue of how customers perceive the value of these facilities and their level of engagement in the relationship with the shopping center has assumed paramount importance.

In this comprehensive book, the authors delve into the intricate relationship between the perceived value of a shopping center and customer engagement. Through a rigorous analysis, they identify the underlying consumer motives, purchasing behavior, and responsiveness to marketing strategies. This work offers a comprehensive examination of the conceptualization and historical evolution of shopping centers, employing both theoretical frameworks and empirical research to present results derived from extensive studies.

By constructing a robust framework for value creation in retail spaces, the book caters to a wide audience of scholars with an interest in marketing and retail management. Moreover, the practical implications discussed within its pages provide valuable insights and open up new avenues for research, benefiting astute practitioners in the field.

Weight: 590g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032690520