Silent Selling: Best Practices and Effective Strategies in Visual Merchandising - Bundle Book + Studio Access Card

The sixth edition of Silent Selling: Best Practices and Effective Strategies in Visual Merchandising is a comprehensive revision that encourages students to embrace a big picture view of the retail design industry. It includes global events and innovations, hand-picked multimedia resources, and a look-compare-innovate process. Students will be equipped with real-world wisdom from industry leaders and encouraged to create their own signature style. The book also features new features such as Neuroscience Pop-Ups, Designers' Pet Peeves, and a Design Gallery.

Format: Mixed media product
Publication date: 28 July 2022
Publisher: Bloomsbury Publishing PLC

This comprehensive and updated edition of Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 6th Edition, is a vibrant and empowering guide for students aspiring to excel in the retail design industry. Written by author Judy Bell, a renowned expert in color palettes and visual merchandising, this text offers a holistic perspective on the industry, encompassing global events, innovations, and cutting-edge multimedia resources in neuroscience and business.

Bell's pioneering work with color palettes and her look-compare-innovate process, which have been instrumental in driving sales, are explored in depth. Students will gain valuable insights into creating visually appealing displays that captivate customers and drive sales.

In addition to Bell's expertise, this edition features wisdom from philosophers such as Aristotle and psychologists like Eric Fromm, providing valuable insights into the psychology of consumer behavior. Four Creative Wizards, actively involved in the retail design industry today, offer guidance and inspiration, sharing their experiences and perspectives.

New to this edition are two exciting features: Neuroscience Pop-Ups! explore the science behind visual merchandising, while Designers' Pet Peeves examine common pitfalls in display designs. Twelve new or revised international Design Gallery showcases, Shoptalk features, and Case Studies, featuring award-winning design firms and top retailers, provide real-world examples and insights.

Furthermore, the text introduces the elements of the metaverse, including artificial intelligence, augmented reality, and robotics, as employed in visual merchandising. A system of Signage Hierarchy is introduced to provide a framework for strategically positioning signs in the retail store environment.

Over sixty new photographs present innovative concepts from around the globe, showcasing the latest trends and styles in visual merchandising.

Silent Selling STUDIO, an online study companion, enhances the learning experience with self-quizzes featuring scored results and personalized study tips. Flashcards of terms and definitions further aid in consolidating knowledge. Additionally, an Instructor's Guide with Test Bank offers valuable suggestions for planning teaching sessions and assessing student understanding.

With its engaging content, comprehensive coverage, and practical insights, Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 6th Edition, equips students with the knowledge and skills they need to thrive in the dynamic retail design industry. Whether they are aspiring designers, store managers, or entrepreneurs, this text serves as a valuable resource for anyone seeking to excel in the field.

Weight: 1584g
Dimension: 215 x 284 x 23 (mm)
ISBN-13: 9781501368035
Edition number: 6 ed