Social and Sustainability Marketing: A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science

This book is a valuable resource for students, educators, and professionals interested in understanding the challenges and opportunities of marketing for social good, with a focus on internet marketing and consumer behavior. It provides a comprehensive collection of real-life case studies and review articles from emerging and developed economies, covering various sectors and topics.

\n Format: Hardback
\n Length: 900 pages
\n Publication date: 27 September 2021
\n Publisher: Taylor & Francis Ltd
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This comprehensive compilation, edited by Professor Pierre McDonagh, an esteemed Associate Editor of the Journal of Macromarketing (USA) and Professor of Critical Marketing & Society at the University of Bath, UK, is a vital contribution to the ongoing discourse surrounding social and ecological sustainability. Drawing upon insights from both micromarketing and macromarketing scholarship, the book aims to elucidate the complexities associated with sustainable consumption and production, offering valuable insights through illustrative cases from emerging and developed economies.

For the discerning student of sustainable consumption and production, this compilation becomes an indispensable resource. It serves as a valuable tool for understanding the challenges and opportunities inherent in pursuing sustainable business practices, while providing a rich tapestry of real-world examples.

The book's significance lies in its ability to bridge the gap between theory and practice, offering practical insights and methodologies that can be applied in various industries and contexts. By presenting a diverse range of cases, from both established and emerging markets, the book fosters a deeper understanding of the multifaceted aspects of sustainable marketing, including consumer behavior, branding, and communication strategies.

Furthermore, this book is of paramount importance to educators, both in industry and academia. It serves as a valuable case book for teaching and training the next generation of leaders who will play a crucial role in shaping the future of sustainable business practices. With its comprehensive coverage and engaging format, the book enables instructors to effectively impart knowledge and inspire students to become responsible stewards of the environment and society.

In conclusion, this compilation is a groundbreaking effort that brings together experts from diverse fields to explore the intersection of social and ecological sustainability. It offers a wealth of knowledge and practical insights, making it an essential resource for scholars, practitioners, and educators alike. By fostering a deeper understanding of sustainable marketing and inspiring action, this book contributes to the development of a more sustainable and equitable world.

\n Weight: 1584g\n
Dimension: 174 x 236 x 52 (mm)\n
ISBN-13: 9780367553630\n \n