Social CEO: How Social Media Can Make You A Stronger Leader

The Social CEO is a book that educates and inspires senior leaders to embrace the Social Age, teaching them how to use social media to become stronger leaders. It offers valuable contributions from industry-recognised experts and showcases how social media can be used to gain a competitive advantage.

Format: Paperback / softback
Length: 320 pages
Publication date: 18 March 2021
Publisher: Bloomsbury Publishing PLC

The Social Age, characterized by significant societal transformations facilitated by smartphones, has created a profound gap in understanding among leaders. Despite the widespread adoption of this revolution, top executives within organizations have been notably slow to grasp its implications and adapt accordingly. While some business leaders may believe that the appointment of social media managers and adjustments to marketing strategies suffice, Damian Corbet argues that organizations must go beyond these surface-level measures to thrive in the Social Age. In his book, The Social CEO, Corbet aims to educate and inspire senior leaders to embrace the opportunities presented by the Social Age. He provides a comprehensive guide on how to effectively leverage social media to enhance leadership skills and achieve organizational success. By delving into the intricacies of storytelling, personal branding, risk management, and public relations, the book offers valuable insights from industry-recognized experts in social business. Furthermore, chapters authored by practicing "social CEOs" from diverse sectors, ranging from healthcare to sport, provide practical examples of how social media can be harnessed to gain a competitive edge. Overall, The Social CEO serves as a valuable resource for executives seeking to navigate the complexities of the Social Age and lead their organizations to new heights of success.

Weight: 226g
Dimension: 198 x 128 x 23 (mm)
ISBN-13: 9781472984043