Mojca Ramsak
Social Impact of Wine Marketing: The Challenge of Digital Technologies to Regulation
Social Impact of Wine Marketing: The Challenge of Digital Technologies to Regulation
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The book "Digiwine" explores the use of new technologies and robotics in the wine industry to develop digital strategies and online tools for more efficient sales. It analyzes the use of digital alcohol marketing, the reasons for it, the role of regulation, and its social impact, particularly on malignant forms of alcohol marketing to youth. The author questions whether the loopholes in the legislation or inefficiency of self-regulation have negative consequences that can no longer be prevented by public health care programs.
Format: Hardback
Length: 120 pages
Publication date: 25 January 2022
Publisher: Springer Nature Switzerland AG
This book is a captivating exploration of the intersection of technology and wine, delving into the realm of "digiwine," a term coined to describe the production and marketing of wine through innovative technologies and robotics. The alcohol industry has embraced these advancements, utilizing vineyard information systems, sensor units, weather stations, drones, robotic harvesters, social media videos, digital labels, and wine apps to enhance sales and develop digital strategies. This book takes a comprehensive approach, analyzing the use of digital alcohol marketing, its underlying reasons, the role of regulation, and its societal impact.
In particular, it sheds light on the harmful effects of alcohol marketing towards youth, providing precise case descriptions from the global milieu. The author raises thought-provoking questions about whether the loopholes in legislation or the inefficiency of self-regulation have negative consequences that public health care programs are unable to prevent.
Through its insightful analysis, this book offers valuable insights into the complex dynamics of the alcohol industry and its impact on society. It serves as a call to action, urging policymakers, industry professionals, and individuals to address the challenges posed by digital alcohol marketing and work towards a healthier and more responsible alcohol consumption culture.
Weight: 350g
Dimension: 165 x 240 x 16 (mm)
ISBN-13: 9783030892234
Edition number: 1st ed. 2022
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