Social Justice and Liberation Struggles: The Photojournalistic and Public Relations Career of Alexander McAllister Rivera Jr.

Alexander McAllister Rivera Jr. was a prolific photojournalist and public relations specialist known for his association with North Carolina Central University, his body of work preserving African American and American history, and his commitment to confidentiality and anonymity in the field of public relations. His career allowed him to witness and participate in key historical events, connect with black communities across the country, and access powerful and influential people. This work aims to introduce Rivera Jr. to the historical record, recognizing his contributions to photojournalism and public relations.

Format: Hardback
Length: 282 pages
Publication date: 14 April 2023
Publisher: Lexington Books

Alexander McAllister Rivera Jr. was a highly accomplished photojournalist and a leading expert in public relations. Renowned for his longstanding affiliation with North Carolina Central University, his career and professional endeavors extended far beyond Durham, North Carolina. Rivera Jr. not only amassed a substantial body of work that documented significant aspects of African American and American history at local, state, national, and international levels, but he also embodied the principles of confidentiality and anonymity, which are crucial in the field of public relations for navigating and thriving in the intricate landscape of national and state politics.

Through his career, Rivera Jr. had the privilege of witnessing, reporting, and, to some extent, participating in pivotal historical events during the early to mid-twentieth century. This experience granted him connections to black communities across the country and access to some of the most influential and powerful individuals in the United States. He possessed an unparalleled understanding of the emerging struggle for equality.

This essay aims to introduce Rivera Jr. to the historical record, highlighting his photojournalistic and public relations work that has often been overlooked or undervalued. By examining his contributions, we aim to shed light on the significance of his work and its impact on the broader understanding of history.

Weight: 549g
Dimension: 231 x 158 x 23 (mm)
ISBN-13: 9781793653680