Regina Luttrell
Social Media: How to Engage, Share, and Connect
Social Media: How to Engage, Share, and Connect
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- Condition: Brand new
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- More about Social Media: How to Engage, Share, and Connect
WINNER 2026 Textbook Excellence Award - Textbook & Academic Authors Association
Reflecting the latest technological innovations and challenges of the social media landscape, the fifth edition of Social Media: How to Engage, Share, and Connect helps students build success in integrated PR practice.
Regina Luttrell presents a thorough history of social media and pioneers of the field within chapters on specific subjects such as content-sharing, crisis communication, ethics, “sticky” social media, and strategic campaigns. This book will become your go-to reference guide for all things social media–related as it applies to public relations and the everyday duties of PR professionals.
New features of the fifth edition include:
· Chapter 4: Generative AI covers the technology’s uses and implications for strategic communication
· Chapter 7: Storytelling in Social Media emphasizes the art of crafting narratives that resonate with audiences
· Sticky Social Media boxes apply chapter concepts to real brand cases
· ROSTIR (Research, Objectives, Strategy, Tactics, Implementation, Reporting) Campaigns in Action boxes feature case studies of strategic, integrated PR, social media, and digital campaigns
· Storytelling: Communicate, Captivate, Connect boxes provide insight into how storytelling enhances communication strategies
Online resources (bloomsbury.pub/luttrellsocialmedia5e) include lecture slides and other teaching materials for instructors and students.
- Publication date: 13 November 2025
- Page count: 336
- Dimensions: Height 256 mm; Width 186 mm; Thickness 26 mm
- Publisher: Bloomsbury Publishing Plc
- Format: Hardback
- ISBN-13: 9781538186725
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