Social Media and Everyday Life in South Africa

The book explores how social media is used in South Africa through a range of case studies, focusing on the digital data economy, wearable tech, online health and sports tracking systems, Tinder, Facebook, and Twitter for social activism and networked community building.

Format: Paperback / softback
Length: 158 pages
Publication date: 31 May 2023
Publisher: Taylor & Francis Ltd

This comprehensive book delves into the intricate realm of social media usage in South Africa, offering a rich tapestry of case studies that explore diverse social networking sites and applications. Spanning over a decade, the author meticulously examines how social media platforms have seamlessly woven themselves into the very fabric of everyday life, reshaping societal interactions and experiences.

Within this broader context, the author delves into the unique ways in which South Africans utilize wearable technology, as well as the widespread adoption of online health and sports tracking systems through mobile phones. This exploration is contextualized within the framework of the digital data economy, shedding light on the ways in which personal information is commodified and exchanged.

Furthermore, the author takes a closer look at the dating app Tinder, showcasing how individuals navigate and redefine intimacy in the digital age through strategic performances aimed at securing love, sex, and intimacy. By examining the nuances of online dating, the book sheds light on the complex negotiations and power dynamics that shape contemporary relationships.

The book concludes by examining the role of Facebook and Twitter in social activism, particularly in the context of movements like Fees Must Fall. It also highlights the emergence of networked community building through platforms like the #imstaying movement, emphasizing the ways in which social media fosters connections and solidarity among individuals.

This book appeals to a wide range of audiences, including social media academics, students, and anyone with an interest in social media, politics, and cultural life in South Africa. It provides valuable insights into the evolving landscape of social media and its profound impact on society, offering a comprehensive and thought-provoking exploration of this dynamic medium.

Weight: 453g
Dimension: 234 x 156 (mm)
ISBN-13: 9780367628581