Social Media and Society

This book explores the role of social media in our daily lives and across various contexts, including social networking sites, messaging applications, and enterprise communication platforms. It offers an introduction to the uses, effects, and central debates surrounding social media, organized into three sections: an overview of social media, an examination of its impact on individual users, and a investigation of its wider social implications. Featuring key contemporary case studies and learner-centered exercises, it is a valuable resource for students of digital media, communication, journalism, and beyond, as well as researchers and industry professionals interested in exploring the social and psychological effects of social media.

Format: Unspecified
Length: 206 pages
Publication date: 27 November 2023
Publisher: Taylor & Francis Ltd

Social media has become an integral part of our daily lives, permeating various aspects of our interactions and experiences. From social networking sites to messaging applications, and even enterprise communication platforms, social media has revolutionized the way we connect, communicate, and share information. In this comprehensive book, we delve into the profound impact of social media on our society, exploring its uses, effects, and central debates.

Organized into three sections, this text provides a comprehensive introduction to the world of social media. Part I offers an overview of social media, defining it through its communication characteristics and exploring both theoretical and practical approaches to understanding it. We examine the various platforms and tools available, as well as the social dynamics and cultural implications that shape their usage.

Part II delves into the impact of social media on individual users. We explore how social media has transformed the way we express ourselves, interact with others, and manage our health and relationships. We examine the positive and negative effects of social media on mental well-being, self-esteem, and social connections. We also consider the ethical implications of social media, such as privacy, censorship, and cyberbullying.

Part III examines the wider social implications of social media, including its impact on politics, entertainment, marketing, and information consumption. We explore how social media has shaped public opinion, influenced political campaigns, and transformed the way we consume news and entertainment. We also examine the challenges and opportunities that social media presents for businesses and organizations, such as marketing strategies, customer engagement, and reputation management.

Throughout the book, we feature key contemporary case studies and learner-centered exercises to enhance the understanding and application of social media concepts. These case studies provide real-world examples of social media's impact on individuals, communities, and society as a whole, allowing readers to apply their knowledge to practical situations.

This book is an essential text for students of digital media, communication, journalism, and beyond. It offers a comprehensive and up-to-date understanding of the social and psychological effects of social media, providing valuable insights for researchers and industry professionals alike. Whether you are a curious individual seeking to navigate the social media landscape or a professional seeking to stay ahead of the curve, this book will be a valuable resource for you.

In conclusion, social media has transformed the way we live, work, and interact with each other. This book offers a comprehensive exploration of its role in our lives, providing a rich and engaging look at the uses, effects, and central debates surrounding this phenomenon. By examining the impact of social media on individuals, communities, and society, we gain a deeper understanding of the complex dynamics that shape our digital world. As we continue to navigate this rapidly evolving landscape, it is essential to approach social media with awareness, responsibility, and a critical eye. Let us use this book as a guide to explore the potential of social media while also addressing its challenges and limitations.

Weight: 570g
Dimension: 229 x 152 (mm)
ISBN-13: 9781032399164