Stuart Cunningham,David Craig
Social Media Entertainment: The New Intersection of Hollywood and Silicon Valley
Social Media Entertainment: The New Intersection of Hollywood and Silicon Valley
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Format: Paperback / softback
Length: 368 pages
Publication date: 26 February 2019
Publisher: New York University Press
The entertainment industry has undergone a significant transformation due to the rise of social media platforms and the improvement in user experience. These platforms have given birth to a new creative industry known as social media entertainment, which operates at the intersection of entertainment, interactivity, communication, and content industries. Social media entertainment creators have harnessed these platforms to generate new types of content that are separate from the traditional intellectual property control model of the entertainment industry.
The growth of social media entertainment has been rapid, and the traditional entertainment industry has been forced to cede significant power and influence to content creators, their fans, and subscribers. Digital platforms have created a natural market for embedded advertising, which has changed the worlds of marketing and communication. Combined, these factors have produced new, radically shifting demands on the entertainment industry, posing new challenges for screen regimes, media scholars, industry professionals, content creators, and audiences alike.
Stuart Cunningham and David Craig have authored a comprehensive study titled "Social Media Entertainment," which chronicles the rise of social media entertainment and its impact on media consumption and production. The study features insights from over 100 industry insiders and provides a detailed analysis of the latest transformations in the entertainment industry in this time of digital disruption.
In conclusion, the transformation of social media platforms and user-experience has redefined the entertainment industry, giving rise to social media entertainment and creating new challenges and opportunities for screen regimes, media scholars, industry professionals, content creators, and audiences alike.
Weight: 550g
Dimension: 154 x 229 x 23 (mm)
ISBN-13: 9781479846894
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