Social Media for Progressive Public Relations

This edited book provides a comprehensive research-led coverage of the progressive ways public relations (PR) and social media are utilized today, offering innovative research approaches to explore PR and social media initiatives and providing guidance on how to direct PR communication across the complex canvas of social media. It explores the power of engagement, progressive management use of social media channels, business influence, social-influencing for non-profit causes, and political impacts of targeted social media communications.

Format: Hardback
Length: 252 pages
Publication date: 10 November 2022
Publisher: Taylor & Francis Ltd

This edited book presents a comprehensive and research-led exploration of the innovative ways public relations (PR) and social media are being utilized in today's dynamic landscape. It offers cutting-edge research approaches to delve into PR and social media initiatives, providing valuable guidance on how to effectively navigate the complex realm of social media, where communication can range from overt expressions of loyalty to brandjacking.

Progressive organizations are skillfully engaging with their audiences across various social media channels, driven by strategic objectives such as commercial success, sustainability, or employee morale. The analytics provided by these platforms empower organizations to gain deep insights into their target audiences, enabling them to create highly personalized content that resonates with them in diverse contexts.

This book extends our understanding of the potential of PR and social media for communication that connects with diverse target audiences. Through the academic research presented, readers gain valuable insights into innovative methods to investigate and enhance their own PR and social media practices. The book's main themes encompass the power of engagement, progressive management of social media channels, business influence, social influencing for non-profit causes, and the political implications of targeted social media communications.

Social Media for Progressive Public Relations is a valuable resource for scholars, researchers, and students of PR and communications. It offers a comprehensive and insightful examination of the latest trends and practices in the field, empowering professionals to stay ahead of the curve and effectively communicate their messages in a rapidly evolving digital world.

Weight: 660g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032012339