Social Media in Musical Theatre

The book explores how social media platforms like YouTube, Twitter, and TikTok have become an extension of long-standing aspects of musical theatre engagement. It examines the critical role of social media in musicals, challenging how users and creators approach digital spaces and offering three in-depth case studies on marketing on YouTube, fan engagement on Twitter, and new musical development on TikTok.

Format: Paperback / softback
Length: 128 pages
Publication date: 14 December 2023
Publisher: Bloomsbury Publishing PLC

The book begins by exploring the history of social media and its impact on the field of musical theatre. It then delves into the various ways in which social media platforms such as YouTube,Twitter,and TikTok have become an extension of long-standing aspects of musical theatre engagement.

While casual observers may dismiss social media's import, it has revolutionized the field of musical theatre since the early days of Web 2.0 with spaces such as {URL}, and Myspace. Now, as social media continues to grow in relevance, the nuanced ways in which digital platforms influence musical culture remain ripe for study.

The book's chapters are written by experts in the field, each offering a unique perspective on the relationship between social media and musical theatre. The case studies presented in the book provide concrete examples of how social media has been used to promote musicals, engage fans, and develop new works.

One of the key themes of the book is the ways in which social media has democratized the production and distribution of musical theatre. It has made it possible for smaller productions and independent artists to reach a global audience, bypassing traditional gatekeepers such as theatre companies and record labels.

Another theme is the ways in which social media has created new forms of fan engagement and participation. Fans can now connect with performers and other fans through social media, share their opinions and experiences, and even contribute to the creation of new musicals.

The book also explores the ethical and philosophical implications of social media in musical theatre. It raises questions about the commodification of art, the impact of social media on mental health, and the ways in which social media can perpetuate stereotypes and biases.

In conclusion, Social Media in Musical Theatre is a valuable resource for anyone interested in the intersection of social media and musical theatre. It offers a comprehensive and interdisciplinary approach to the topic, providing insights into the past, present, and future of social media in the field. Whether you are a student, researcher, performer, or fan, this book will provide you with valuable perspectives and ideas to help you better understand and engage with social media in musical theatre.

The book begins by exploring the history of social media and its impact on the field of musical theatre. It then delves into the various ways in which social media platforms such as YouTube,Twitter,and TikTok have become an extension of long-standing aspects of musical theatre engagement.

While casual observers may dismiss social media's import, it has revolutionized the field of musical theatre since the early days of Web 2.0 with spaces such as AOL, LiveJournal, and Myspace. Now, as social media continues to grow in relevance, the nuanced ways in which digital platforms influence musical culture remain ripe for study.

The book's chapters are written by experts in the field, each offering a unique perspective on the relationship between social media and musical theatre. The case studies presented in the book provide concrete examples of how social media has been used to promote musicals, engage fans, and develop new works.

One of the key themes of the book is the ways in which social media has democratized the production and distribution of musical theatre. It has made it possible for smaller productions and independent artists to reach a global audience, bypassing traditional gatekeepers such as theatre companies and record labels.

Another theme is the ways in which social media has created new forms of fan engagement and participation. Fans can now connect with performers and other fans through social media, share their opinions and experiences, and even contribute to the creation of new musicals.

The book also explores the ethical and philosophical implications of social media in musical theatre. It raises questions about the commodification of art, the impact of social media on mental health, and the ways in which social media can perpetuate stereotypes and biases.

In conclusion, Social Media in Musical Theatre is a valuable resource for anyone interested in the intersection of social media and musical theatre. It offers a comprehensive and interdisciplinary approach to the topic, providing insights into the past, present, and future of social media in the field. Whether you are a student, researcher, performer, or fan, this book will provide you with valuable perspectives and ideas to help you better understand and engage with social media in musical theatre.

Weight: 114g
Dimension: 121 x 177 x 12 (mm)
ISBN-13: 9781350358560