Social Media in Sport: Evidence-Based Perspectives

The book explores the business and socio-cultural impacts of social media in sport, using real-world case studies and evidence from leading international researchers.

Format: Hardback
Length: 200 pages
Publication date: 05 December 2023
Publisher: Taylor & Francis Ltd

The impact of social media on sports and the media is a significant and rapidly evolving topic that requires careful examination. This comprehensive book explores both the business and socio-cultural implications of social media in the world of sports, providing a comprehensive understanding of its effects on athletes, teams, fans, and the broader sports industry.

Drawing on a wealth of real-world case studies and evidence, the book offers a detailed analysis of the ways in which social media has transformed the way that sports are consumed, marketed, and broadcasted. It examines the benefits and challenges that social media presents for athletes, teams, and organizations, as well as the potential risks and ethical considerations associated with its use.

The book is organized into four distinct sections, each of which focuses on a different aspect of social media and sports. The first section explores the business impacts of social media, including the ways in which it has increased the reach and revenue of sports organizations, as well as the challenges that it has posed for traditional media outlets. The second section examines the socio-cultural impacts of social media, including the ways in which it has created new forms of fan engagement, promoted diversity and inclusion, and facilitated the spread of sports around the world. The third section explores the ethical and legal considerations associated with social media in sports, including issues such as privacy, intellectual property rights, and cyberbullying. The fourth section features the work of leading international researchers on social media and sport, providing insights into their latest research and findings.

Overall, this book is an essential resource for anyone interested in understanding the impact of social media on sports and the media. It offers a comprehensive and interdisciplinary approach to the topic, drawing on insights from a range of fields such as sports management, marketing, media studies, and sociology. By examining both the business and socio-cultural impacts of social media, the book provides valuable insights into the future of sports and the media, and offers practical strategies for athletes, teams, and organizations to navigate the changing landscape of social media.

The impact of social media on sports and the media is a significant and rapidly evolving topic that requires careful examination.

This comprehensive book explores both the business and socio-cultural implications of social media in the world of sports, providing a comprehensive understanding of its effects on athletes, teams, fans, and the broader sports industry.

Drawing on a wealth of real-world case studies and evidence, the book offers a detailed analysis of the ways in which social media has transformed the way that sports are consumed, marketed, and broadcasted.

It examines the benefits and challenges that social media presents for athletes, teams, and organizations, as well as the potential risks and ethical considerations associated with its use.

The book is organized into four distinct sections, each of which focuses on a different aspect of social media and sports.

The first section explores the business impacts of social media, including the ways in which it has increased the reach and revenue of sports organizations, as well as the challenges that it has posed for traditional media outlets.

The second section examines the socio-cultural impacts of social media, including the ways in which it has created new forms of fan engagement, promoted diversity and inclusion, and facilitated the spread of sports around the world.

The third section explores the ethical and legal considerations associated with social media in sports, including issues such as privacy, intellectual property rights, and cyberbullying.

The fourth section features the work of leading international researchers on social media and sport, providing insights into their latest research and findings.

Overall, this book is an essential resource for anyone interested in understanding the impact of social media on sports and the media.

It offers a comprehensive and interdisciplinary approach to the topic, drawing on insights from a range of fields such as sports management, marketing, media studies, and sociology.

By examining both the business and socio-cultural impacts of social media, the book provides valuable insights into the future of sports and the media, and offers practical strategies for athletes, teams, and organizations to navigate the changing landscape of social media.

Weight: 548g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032595375