ZoeHurley
Social Media Influencing in The City of Likes: Dubai and the Postdigital Condition
Social Media Influencing in The City of Likes: Dubai and the Postdigital Condition
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Excellent- More about Social Media Influencing in The City of Likes: Dubai and the Postdigital Condition
Dubai's architecture and photographic locations attract social media influencers from around the world. This research-based study reveals how micro-celebrities and Dubai's visible economies influence the evolution of the Emirate. It provides a de-Westernising perspective of Dubai's social media influencing industry within the broader context of global platform capitalism.
Format: Hardback
Length: 184 pages
Publication date: 27 January 2023
Publisher: Emerald Publishing Limited
Dubai's audacious architecture and stunning photographic locations have become a magnet for social media influencers from around the globe. How has this small fishing village on the edge of a desert transformed into a hyper-modern backdrop for this global phenomenon? In this thought-provoking research-based study, we delve into the intricate dynamics that shape these interactions as our relationships with digital technologies undergo a radical shift.
This timely research-based study unveils how micro-celebrities and Dubai's visible economies play a pivotal role in shaping the evolution of the Emirate. By adopting a cutting-edge post-digital approach, rooted in cultural studies and social media theory, Social Media Influencing in The City of Likes presents a series of unique case studies that shed light on how Dubai is perceived not only as an illusion of unlimited indulgence but also as a city that relies on the emerging infrastructure of visible economies, visual attractions, and 'Instagrammable locations.
Through the evaluation of multiple influencers, ranging from local to transnational content creators, Hurley uncovers the experiences of residents, non-citizens, and migrant workers who survive as influencers in the city of 'likes. By providing a much-needed de-Westernising perspective on Dubai's social media influencing industry within the broader context of global platform capitalism, Social Media Influencing in The City of Likes makes a significant contribution to the field of social media by illustrating the interplay between visible economies and social media influencing in a city that is deeply intertwined with these digital phenomena.
Weight: 384g
Dimension: 160 x 238 x 17 (mm)
ISBN-13: 9781802627565
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