Miriam J. Johnson,Helen A. Simpson
Social Media Marketing for Book Publishers
Social Media Marketing for Book Publishers
- Condition: Brand new
- UK Delivery times: Usually arrives within 2 - 3 working days
- UK Shipping: Fee starts at £2.39. Subject to product weight & dimension
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This book provides a comprehensive guide to social media marketing for book publishers, covering key topics such as insights, strategy, content, promotion, community building, and measurement. With a focus on adult fiction publishing, it also includes valuable insights from experts in the digital marketing industry.
Format: Paperback / softback
Length: 184 pages
Publication date: 02 September 2022
Publisher: Taylor & Francis Ltd
This comprehensive guidebook offers a valuable toolkit for publishing professionals and students alike, empowering them to navigate the dynamic realm of social media marketing and maintain their relevance in an ever-competitive industry. With a hands-on, practical approach, Social Media Marketing for Book Publishers delves into a range of essential topics, including conducting thorough research, identifying actionable insights, crafting a strategic plan, creating compelling content, exploring various promotion strategies, fostering a vibrant community, collaborating with influencers, and effectively measuring success. Drawing upon the authors' extensive industry experience, the book primarily focuses on the realm of adult fiction publishing, while also addressing other segments of the publishing industry, such as children's, young adult (YA), academic, and non-fiction. Moreover, the book incorporates insightful perspectives from experts across various digital marketing domains, including search engine optimization (SEO), AdWords, social platforms, community management, influencer management, and content strategists.
Social Media Marketing for Book Publishers serves as a vital resource for publishing courses, providing comprehensive guidance on effective book marketing strategies. It is an essential addition to the bookshelves of publishers, enabling them to stay abreast of the latest trends and techniques in social media marketing. By leveraging the power of social media, publishers can expand their reach, engage with readers, and drive sales, ultimately contributing to the success of their books.
Weight: 314g
Dimension: 155 x 234 x 15 (mm)
ISBN-13: 9781032231556
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UK and International shipping information
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UK Delivery and returns information:
- Delivery within 2 - 3 days when ordering in the UK.
- Shipping fee for UK customers from £2.39. Fully tracked shipping service available.
- Returns policy: Return within 30 days of receipt for full refund.
International deliveries:
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