Social Media Marketing for Book Publishers

This book provides a comprehensive guide to social media marketing for book publishers, covering key topics such as insights, strategy, content, promotion, community building, and measurement. With a focus on adult fiction publishing, it also includes valuable insights from experts in the digital marketing industry.

Format: Hardback
Length: 184 pages
Publication date: 02 September 2022
Publisher: Taylor & Francis Ltd

This comprehensive guidebook offers a valuable toolkit for publishing professionals and students alike, empowering them to navigate the dynamic realm of social media marketing and maintain their relevance in an ever-competitive industry. By adopting a hands-on, practical approach, the book delves into a range of essential topics, including conducting thorough research, identifying actionable insights, crafting a strategic plan, creating compelling content, exploring various promotion strategies, fostering a vibrant community, collaborating with influencers, and effectively measuring success. Drawing upon the authors' extensive industry experience, particularly in the realm of adult fiction publishing, the book also addresses other segments of the publishing industry, including children's, young adult (YA), academic, and non-fiction. Furthermore, it incorporates insightful perspectives from experts across various digital marketing disciplines, including search engine optimization (SEO), AdWords, social platforms, community management, influencer management, and content strategists.

Social Media Marketing for Book Publishers serves as a vital resource for publishing courses, providing a comprehensive guide to effectively marketing books. It is an essential addition to the bookshelves of publishers, empowering them to stay ahead of the curve and thrive in the digital landscape.

Weight: 530g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032231563