Jeremy HarrisLipschultz
Social Media Measurement and Management: Entrepreneurial Digital Analytics
Social Media Measurement and Management: Entrepreneurial Digital Analytics
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- Condition: Brand new
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Excellent- More about Social Media Measurement and Management: Entrepreneurial Digital Analytics
Format: Hardback
Length: 308 pages
Publication date: 01 August 2024
Publisher: Taylor & Francis Ltd
This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication.
Weight: 770g
Dimension: 254 x 178 (mm)
ISBN-13: 9781032252100
Edition number: 2 ed
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