Joseph P. Mazer,Brandon C. Boatwright,Nathan J. Carpenter
Social Media Research Methods
Social Media Research Methods
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- More about Social Media Research Methods
Format: Paperback / softback
Length: 248 pages
Publication date: 02 November 2023
Publisher: Cognella, Inc
Filling a gap in the literature and featuring an emphasis on using new media in communication research, this book introduces students to a variety of social media research methods and data analysis strategies. The text recognizes the need to employ effective research methods to make meaning of the rich data available within social media platforms.
Dimension: 229 x 152 (mm)
ISBN-13: 9781516581825
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