SusanGrantham,MarkPearson
Social Media Risk and the Law: A Guide for Global Communicators
Social Media Risk and the Law: A Guide for Global Communicators
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This book provides students and communication professionals with knowledge and skills to minimize the risks of social media, including legal pitfalls. It offers strategies for taking advantage of opportunities while navigating ethical, legal, and organizational risks. It adopts a global approach to risk and social media law, using case studies from international jurisdictions to explain principles.
Format: Paperback / softback
Length: 174 pages
Publication date: 15 September 2021
Publisher: Taylor & Francis Ltd
Social media presents a multifaceted landscape for professional communication, offering numerous advantages but also harboring significant risks. This comprehensive book is designed to equip students and communication professionals with the knowledge and skills necessary to mitigate the potential pitfalls associated with social media. It provides valuable strategies for maximizing the opportunities offered by these platforms while effectively navigating the ethical, legal, and organizational risks that can lead to audience outrage, brand damage, costly litigation, and communication crises.
The book adopts a stakeholder theory and employs risk analysis tools to anticipate, identify, address, and balance these opportunities and risks. It adopts a global perspective on risk and social media law, drawing on captivating case studies from key international jurisdictions to elucidate and illustrate the fundamental principles. Whether you are a corporate communicator, social media manager, journalist, marketer, blogger, or student, this book serves as an indispensable resource in your professional library, serving as a go-to reference point whenever social media and legal risks emerge.
By delving into the intricacies of social media communication, this book equips readers with the tools to navigate the digital realm with confidence and integrity, ensuring that their professional endeavors are safeguarded against potential setbacks.
Weight: 364g
Dimension: 174 x 245 x 16 (mm)
ISBN-13: 9781032017990
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