Social Media Storytelling

A textbook that teaches students how to apply techniques to different scenarios to fit their/their audience's needs, using examples from mainstream popular culture. It is relevant to students of journalism, advertising, mass communication, marketing, and video production.

Format: Hardback
Length: 292 pages
Publication date: 29 July 2022
Publisher: Taylor & Francis Ltd

Here is the rephrased text:
This comprehensive textbook draws on the expertise of five industry experts who offer valuable insights on privacy, community building, storytelling, and collaboration. It is designed to be a valuable resource for students pursuing journalism, advertising, mass communication, marketing, and video production, as it teaches them how to apply various techniques to suit different scenarios and meet the needs of their audience. The book is stream-agnostic, making it relevant to students across various disciplines, and it is not tailored specifically to any one field. It is suitable for advanced undergraduates and postgraduates enrolled in courses such as Social Media, Brand Storytelling, Multimedia Storytelling, Digital Journalism, Content Marketing, and Strategy.

To enhance its accessibility and relevance to readers from Generation Z onwards, the book incorporates examples from mainstream popular culture. By doing so, it ensures that the content is engaging, relatable, and applicable to a younger audience.

The textbook is organized into five chapters, each covering a specific aspect of digital storytelling. The first chapter provides an overview of the digital landscape and the challenges and opportunities it presents. The second chapter focuses on privacy and consent in the digital age, emphasizing the importance of ethical practices and the need for transparency. The third chapter explores community building and engagement, highlighting the role of social media and other online platforms in creating and sustaining communities. The fourth chapter delves into storytelling techniques, covering narrative structure, visual storytelling, and the use of audio and video elements. The fifth chapter explores collaboration and teamwork in digital storytelling, emphasizing the importance of effective communication and collaboration among team members.

Throughout the book, the experts share their practical experiences and best practices, providing readers with actionable tips and strategies for creating successful digital storytelling projects. They also offer case studies and examples from their own work, demonstrating how the techniques discussed can be applied in real-world scenarios.

Whether you are a student, professional, or simply interested in exploring the world of digital storytelling, this textbook is an essential resource. It offers a comprehensive and practical approach to the field, equipping you with the skills and knowledge needed to thrive in the digital age.

Weight: 730g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032230214