Social Media, Technology, and New Generations: Digital Millennial Generation and Generation Z

This book examines Generation Z's engagement with new media technologies and compares it to millennials, focusing on three interrelated areas: usage, content, and the relationship between the two generations and the media. It is a valuable resource for scholars in media studies, technology studies, communication, and sociology.

Format: Hardback
Length: 190 pages
Publication date: 15 June 2022
Publisher: Lexington Books

This book delves into the captivating realm of Generation Z's engagement with new media technologies, offering a comprehensive exploration of their media consumption habits and patterns. By comparing their media engagement to that of their millennial counterparts, it sheds light on the unique ways in which this generation navigates the digital landscape.

Edited by Ahmet Atay and Mary Z. Ashlock, this volume brings together a diverse array of contributors who delve into three interconnected areas:

• The diverse contexts in which millennials and Gen Z utilize new media technologies and platforms.
• The multifaceted ways in which they consume media and the various activities they engage in while doing so.
• The intricate relationship between the two generations and the media, as media outlets strive to target and engage both millennials and Gen Z as key audience segments.

Through meticulous analysis and thoughtful comparison, this volume fosters a deeper understanding of the cultures of millennials and Gen Z, unraveling the complex interplay between these generations and the media texts and platforms that shape their experiences.

This book holds immense value for scholars and researchers in the fields of media studies, technology studies, communication, and sociology. It provides a rich tapestry of insights and perspectives, enriching our understanding of the evolving media landscape and its impact on society.

Whether you are an academic, professional, or simply interested in the dynamics of media consumption and its implications, this book is a must-read for anyone seeking to gain a deeper appreciation of Generation Z and their relationship with the media. So, embark on this insightful journey and explore the captivating world of millennials and Gen Z's media experiences.

Weight: 476g
Dimension: 229 x 159 x 18 (mm)
ISBN-13: 9781498550703