Social Media Theory and Communications Practice

This book provides an introduction to social media theory and practice, combining social media theory with practical guidance for effective communication in public relations and other mass communication professions. It includes pedagogical features and online resources with case study spotlights and examples of social media in action.

Format: Paperback / softback
Length: 206 pages
Publication date: 31 July 2023
Publisher: Taylor & Francis Ltd

Here is the rephrased text:

Social media has become an integral part of our lives, revolutionizing the way we communicate, share information, and engage with others. Understanding the theory and practice of social media is crucial for individuals and organizations seeking to leverage its potential for effective communication and engagement.

This comprehensive yet concise textbook provides a thorough introduction to social media theory and practice. It combines social media theory with practical guidance on how to be an effective social media communicator in roles within public relations and other mass communication professions. The book is designed to be accessible to students and professionals alike, with pedagogical features such as case study spotlights and examples of social media in action.

Chapter 1: Introduction to Social Media

This chapter provides an overview of social media, its history, and its impact on society. It explores the different types of social media platforms, such as social networking sites, microblogging sites, and video-sharing sites, and discusses their characteristics, advantages, and disadvantages. The chapter also examines the role of social media in shaping public opinion, political discourse, and social movements.

Chapter 2: Social Media Theory

In this chapter, the authors delve into the theoretical foundations of social media. They explore the concept of social networking, the theory of communication, and the theory of information dissemination. The chapter also discusses the role of technology, culture, and individual behavior in shaping social media use and its impact.

Chapter 3: Social Media Practice

This chapter provides practical guidance on how to be an effective social media communicator. It covers topics such as social media strategy, content creation, audience engagement, and measurement. The chapter also discusses the ethical considerations and challenges associated with social media use, such as privacy, censorship, and cyberbullying.

Chapter 4: Case Studies

The book includes several case studies that showcase social media in action. These case studies cover a range of industries and sectors, including politics, entertainment, healthcare, and education. The case studies provide real-world examples of how social media has been used to achieve specific communication goals and engage with audiences.

Chapter 5: Online Resources

The book includes a comprehensive list of online resources that students and professionals can use to further their understanding of social media. These resources include academic journals, research papers, industry reports, and social media management tools.

In conclusion, this textbook provides a comprehensive yet concise introduction to social media theory and practice. It combines social media theory with practical guidance on how to be an effective social media communicator in roles within public relations and other mass communication professions. The book's pedagogical features and online resources make it an invaluable resource for students and professionals seeking to leverage the power of social media for effective communication and engagement.

Weight: 322g
Dimension: 150 x 230 x 15 (mm)
ISBN-13: 9781032185873