Social Psychology of Humor

This book provides a comprehensive analysis of humor from a social-psychological perspective, exploring its use and effects on attitudes, persuasion, social perception, conformity, group processes, cohesion, and intergroup relations. It also examines how racist or sexist humor can affect personal and intergroup relations and discusses how to confront inappropriate jokes.

\n Format: Paperback / softback
\n Length: 208 pages
\n Publication date: 06 April 2021
\n Publisher: Taylor & Francis Ltd
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Humor, a captivating and intricate aspect of human social interactions, has been the subject of extensive research in recent years. This important new book, authored by Strick and Ford, delves into a comprehensive analysis of humor from a social-psychological perspective, addressing a wide range of questions related to its usage and effects in everyday life. The book explores the social psychology of humor on various micro-level phenomena, including attitudes, persuasion, and social perception, while also examining its impact on macro-level phenomena such as conformity, group processes, cohesion, and intergroup relations.

Humor, as a fundamental aspect of human communication, is inherently a social experience shared among individuals. It plays a crucial role in nearly every type of interpersonal relationship, serving as a means of connection, amusement, and stress relief. In this accessible volume, Strick and Ford review the current state of research in the social psychology of humor and present new theoretical advancements to identify pressing open questions and propose new directions for future research.

One of the key themes explored in the book is the role of humor in advertising and political satire. The authors examine how humor can be used effectively to convey messages, influence attitudes, and shape public opinion. They also discuss the ethical considerations surrounding the use of humor in these contexts and the potential consequences of inappropriate or offensive humor.

Another fascinating topic addressed in the book is the importance of a sense of humor in maintaining romantic relationships. The authors explore how humor can enhance communication, reduce stress, and strengthen emotional bonds between partners. They also examine how humor can be used to cope with challenges and conflicts within relationships and discuss strategies for addressing inappropriate or hurtful humor.

The book also examines how racist or sexist humor can affect personal and intergroup relations. The authors highlight the potential negative consequences of such humor and discuss strategies for confronting and challenging inappropriate jokes. They emphasize the importance of promoting inclusive and respectful humor that promotes social harmony and understanding.

Offering new, precise, and operational conceptions of humor in social processes, this book will be an essential reading for students and academics in social psychology, media, and communication studies. The authors' comprehensive analysis provides a deep understanding of the social psychology of humor, its applications, and its implications for individuals, groups, and society as a whole.

In conclusion, this important new book provides a valuable contribution to the field of social psychology by exploring the complex and multifaceted nature of humor from a social-psychological perspective. It offers insightful insights into the social psychology of humor on micro-level phenomena, such as attitudes, persuasion, and social perception, as well as its impact on macro-level phenomena such as conformity, group processes, cohesion, and intergroup relations. By addressing pressing open questions and proposing new directions for future research, the book contributes to our understanding of the role of humor in human social interactions and its potential for promoting positive outcomes in various contexts.

\n Weight: 342g\n
Dimension: 234 x 154 x 18 (mm)\n
ISBN-13: 9780367487188\n \n