Social Research Methods: Qualitative, Quantitative and Mixed Methods Approaches

This book provides a comprehensive guide to conducting social research,covering topics such as identifying good research questions, structuring and exploring them effectively, and comparing different research approaches. It includes real-life examples, new chapters on mixed methods data collection and analysis, and an online teaching guide.

Format: Unspecified
Length: 656 pages
Publication date: 14 November 2023
Publisher: SAGE Publications Ltd

Framing research as the dynamic process of asking and answering questions, this comprehensive book serves as a valuable guide for scholars and researchers alike. Whether you are embarking on your research journey or have years of experience, this invaluable resource will empower you to:
• Define your research objectives and aspirations
• Explore a wide range of research options to achieve your goals
• Navigate the complexities of different research approaches
• Comprehend the decision-making processes of other researchers
• Select the most suitable research path for your project.

Through real-life examples showcasing diverse research methodologies, the book introduces qualitative, quantitative, and mixed methods approaches, allowing you to compare and contrast different methods at every stage of the research process. From initial idea and design to data collection and analysis, you will gain a deep understanding of the various approaches available.

In this updated edition, new chapters have been added on collecting and analyzing mixed methods data, providing you with comprehensive insights into this increasingly popular approach. Additionally, additional content on qualitative data analysis has been included, enhancing your understanding of this critical aspect of research.

New examples reflect the cultural and global diversity of social research, ensuring that your understanding is inclusive and relevant to a diverse range of contexts. Furthermore, extra visual aids, summaries, and critical thinking exercises have been incorporated to support your learning and understanding of key research concepts and stages.

To accompany this book, an online teaching guide has been developed, featuring a wealth of resources such as videos, additional case studies, annotated articles, and critical thinking exercises. This teaching guide provides a comprehensive learning experience, enabling you to delve deeper into the topics covered and apply your knowledge in real-world scenarios.

By embracing the principles outlined in this book, you will be well-equipped to conduct rigorous and effective research, contributing to the body of knowledge and advancing your academic or professional pursuits. So, whether you are a student, researcher, or professional seeking to enhance your research skills, this book is a must-read for anyone passionate about inquiry and discovery.

Weight: 1260g
Dimension: 188 x 247 x 39 (mm)
ISBN-13: 9781529616811
Edition number: 2 Revised edition