Social Startup Success: How the Best Nonprofits Launch, Scale Up, and Make a Difference

Kathleen Kelly Janus, a lecturer at Stanford University, researched what makes a startup succeed or fail by surveying 200 high-performing social entrepreneurs and interviewing dozens of founders. Her book, Social Startup Success, shares insights from key figures and provides a benchmark for a social enterprise's sustainability.

Format: Paperback / softback
Length: 272 pages
Publication date: 15 July 2021
Publisher: Hachette Books

Kathleen Kelly Janus, a lecturer at the Stanford University Program on Social Entrepreneurship and the founder of the successful social enterprise Spark, embarked on a mission to investigate the factors that determine the success or failure of startups. She conducted extensive research by surveying over 200 high-performing social entrepreneurs and conducting in-depth interviews with dozens of founders.

In her book, Social Startup Success, Janus shares her invaluable insights and findings for aspiring entrepreneurs who are dedicated to making a positive impact in society. She provides a clear benchmark for social enterprises to achieve sustainability, with a target of reaching over $2 million in revenue. Janus, with her strong connections in the Silicon Valley world, where many social ventures are initiated and/or funded, uncovers valuable insights from key figures such as DonorsChoose founder Charles Best, charity:water's Scott Harrison, Reshma Saujani of Girls Who Code, and many others.

Social Startup Success is poised to become the go-to resource for social entrepreneurship, serving as a comprehensive playbook that provides a roadmap for solving the challenge of scale. This groundbreaking guide will be a game-changer for social entrepreneurs, offering valuable guidance and practical strategies for building and sustaining successful organizations that make a meaningful difference in the world.

Weight: 238g
Dimension: 140 x 209 x 23 (mm)
ISBN-13: 9780738234816