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Gert Tinggaard Svendsen

Social Trust in the Nordic World

Social Trust in the Nordic World

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Scandinavia is the most trusting region in the world, with Danes trusting other people and organizations more than any other country. This social trust is crucial for creating prosperity and happiness, and the Nordic countries' high level of social trust comes from a combination of factors such as history, culture, and political systems. However, governments and corporations are increasing their control over peoples lives, which can lead to a loss of public confidence. Nordic exceptionalism on maintaining and restoring trust offers valuable lessons for other nations.

Format: Paperback / softback
Length: 120 pages
Publication date: 14 December 2022
Publisher: Aarhus Universitetsforlag


Scandinavia has emerged as the most trusted region globally, with Danes exhibiting exceptional trust in both individuals and organizations. This trust extends to strangers, businesses, governments, law enforcement, and media, surpassing other countries. Countries characterized by deep social trust experience a cooperative spirit that enables efficient and cost-effective functioning of public and private institutions.

The high level of social trust in the Nordic countries is considered crucial for creating prosperity and happiness within their populations. It is believed to contribute to the development of universal welfare states and their remarkable business competitiveness. The region's social trust can be attributed to various factors, including historical experiences, cultural values, and political systems.

While the Nordic countries have achieved high social trust, it is important to recognize that this asset should not be taken for granted. Trust can dissolve and vanish quickly, and once lost, it can be challenging to rebuild. Governments and corporations are increasingly exerting control over people's public and private lives, raising concerns about privacy and individual freedoms. When people feel taken advantage of or lied to, their trust in institutions erodes, leading to a decline in public confidence.

Given the importance of social trust for long-term prosperity, Nordic exceptionalism in maintaining and restoring trust offers valuable lessons for other nations. The region's emphasis on transparency, accountability, and citizen participation can help build trust and foster a sense of community. Additionally, promoting social cohesion through initiatives such as education, social welfare programs, and community engagement can contribute to the restoration of trust and promote sustainable development.

In conclusion, Scandinavia's high level of social trust is a significant factor in its economic success and well-being. While other nations can learn from the region's experiences, it is crucial to recognize the fragility of social trust and the need to protect and promote it. By fostering transparency, accountability, and social cohesion, nations can build trust and create a more prosperous and harmonious society.


Dimension: 559 x 356 (mm)
ISBN-13: 9788772195926

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