Soft Power of the Korean Wave: Parasite, BTS and Drama

The Korean Wave, or Hallyu, has gained popularity worldwide in recent years, and this collection explores its meaning and impact in the global digital age. It examines the social, cultural, and political implications of the Korean Wave in the context of global inequalities and power structures, with contributions from renowned scholars and regional specialists. The book offers a comprehensive examination of the phenomenon, including case studies from Asia, the USA, Europe, and the Middle East, and provides a valuable insight into the evolving and complex dynamics of the media today.

\n Format: Paperback / softback
\n Length: 238 pages
\n Publication date: 06 September 2021
\n Publisher: Taylor & Francis Ltd
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At this captivating historical juncture, this timely compilation delves into the evolving essence of the Korean Wave and the intricate dynamics of media production, representation, distribution, and consumption within a global framework. With a keen focus on the most recent phenomenon of Korean popular culture, this book explores the Korean Wave in the digital age, considering its social, cultural, and political ramifications within the intricate tapestry of global inequalities and power structures. The collection brings together a distinguished roster of international scholars and regional experts, united in their exploration of this historically significant, rapidly growing, yet relatively under-examined current phenomenon in the digital age. Drawing from a diverse array of perspectives, including media and communications, cultural studies, sociology, history, and anthropology, the book offers an empirically rich and theoretically stimulating journey into this field of study, transcending the conventional Euro-American perspective on the ever-evolving and intricate dynamics of the media today.

This collection serves as a vital resource for students and scholars alike, with a particular interest in Korean popular culture, film, media, fandom, and cultural industries. It offers a comprehensive and interdisciplinary perspective, shedding light on the multifaceted aspects of the Korean Wave and its profound impact on global audiences. By examining the complexities of media production, representation, distribution, and consumption, this book provides valuable insights into the evolving nature of soft power and its role in shaping international relations and cultural landscapes.

In conclusion, this collection is a must-read for anyone seeking to understand the complexities of the Korean Wave and its global significance. It offers a comprehensive and interdisciplinary exploration of this phenomenon, providing valuable insights into the social, cultural, and political implications of Korean popular culture in the digital age. Through its rich empirical evidence and theoretical frameworks, this book contributes to our understanding of the evolving media landscape and its profound impact on our world.

\n Weight: 394g\n
Dimension: 156 x 234 x 19 (mm)\n
ISBN-13: 9780367609115\n \n