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NevenSeric,Ivana KursanMilakovic,IvanPeronja

Specialised Tourism Products: Development, Management and Practice

Specialised Tourism Products: Development, Management and Practice

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The authors' first experience in creating a unique tourism venture was lighthouse tourism, which is explored in detail in Specialised Tourism Products: Development, Management, and Practice. The book discusses the intricacies and legalities of marketing specialised tourism products, referencing scientific studies and notable works. It highlights the evolving importance of such offerings for sustainable tourism development and presents a comprehensive model for tourism development, sharing insights with a wider audience.

Format: Hardback
Length: 216 pages
Publication date: 23 May 2024
Publisher: Emerald Publishing Limited


The authors embarked on their journey into the world of unique tourism ventures with their pioneering project, the Stone Lights (1999-2001). This captivating initiative marked the beginning of their exploration into the realm of specialised tourism products. Driven by a passion for research and a desire to understand the intricacies of commercialization, they delved deeper into the world of Specialised Tourism Products: Development, Management, and Practice. Through extensive studies and thoughtful reflections on their experiences, they shed light on the complexities and legalities involved in marketing these specialised offerings.

Referencing scientific research and notable works, the authors emphasize the evolving importance of specialised tourism products in sustainable tourism development. They showcase how these unique experiences can cater to diverse interests, promote conservation efforts, and create economic opportunities for local communities.

Specialised Tourism Products is a testament to the authors' practical experiences and their commitment to modelling a systematic approach to tourism development. It underscores the growing significance of specialised tourism content in the face of climate change and the Covid-19 pandemic. By drawing on their tested projects, the authors present a comprehensive model that offers valuable insights to a wider scientific and professional audience. Their contributions to the ongoing discourse on fostering attractive and competitive destination offerings in the context of contemporary challenges are invaluable.

In conclusion, Specialised Tourism Products: Development, Management, and Practice is a captivating exploration of the world of unique tourism ventures. Through their insightful research and practical experiences, the authors have demonstrated the potential of specialised tourism products to contribute to sustainable tourism development and foster attractive and competitive destination offerings. This book serves as a valuable resource for scholars, professionals, and enthusiasts alike, paving the way for a more inclusive and sustainable future of tourism.


Dimension: 229 x 152 (mm)
ISBN-13: 9781835494097

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