Speeding up Sport: Technology and the Indian Premier League

Cricket has evolved into the Indian Premier League, an entertainment spectacle that has raised its viewership, TRPs, and popularity in India. This book posits that the growth of the IPL has been dependent on the parallel evolution of information and technology systems, which have affected the way it is viewed by audiences, umpiring decisions, generating digital audiences, and bringing major interface between cricket players, administrators, brand managers, PR agencies, and the audience.

Format: Hardback
Length: 152 pages
Publication date: 29 November 2022
Publisher: Oxford University Press

Cricket has held an unparalleled position as India's most beloved sport, captivating the hearts of millions. In a time when technology plays a pivotal role, the game has evolved into a captivating spectacle, transitioning from the traditional five-day test format to the Indian Premier League (IPL). This remarkable transformation has not only elevated the sport's popularity but also transformed it into an entertainment extravaganza, attracting a vast audience and generating unprecedented television ratings and viewership.

The IPL's impact extends beyond its borders, as it has become India's first sporting platform. This book argues that the growth of the IPL and the widespread popularity of cricket in contemporary India are intricately linked to the parallel evolution of information and technology systems. The implications of technology have permeated every aspect of the sport, from the way audiences watch it on television to the decisions made by umpires and the strategies employed by teams to engage with digital audiences.

Information and communication technology (ICT) has played a crucial role in bridging the gap between cricket players, administrators, brand managers, public relations agencies, and the passionate fans. The development of ICTs as real-time technological mediators has made the IPL reliant on the internet, television broadcasts, social media platforms like Twitter and Facebook, and mobile phones. This book delves into the profound impact of technology on cricket, exploring how it has shaped the sport's evolution, influenced viewing habits, and transformed the cultural and social landscape of the nation.

The IPL has not only revolutionized the way cricket is played and enjoyed but also had a profound effect on Indian society. It has brought people together, transcending social and cultural barriers, and fostering a sense of national pride. The sport has become a unifying force, uniting fans from different regions and backgrounds, and creating a shared passion for the game.

Furthermore, the IPL has had a significant economic impact, contributing to the growth of the sports industry and generating employment opportunities. The tournament has attracted top international players, sponsors, and advertisers, resulting in substantial revenue streams for the sport and the associated industries.

In conclusion, cricket has undergone a remarkable transformation, thanks to the IPL's innovative approach and the impact of technology. The sport has become a global phenomenon, captivating audiences around the world and shaping the cultural and social landscape of India. As technology continues to advance, it will be fascinating to see how cricket continues to evolve and adapt to the changing landscape, providing new opportunities for growth and entertainment.

Weight: 326g
Dimension: 223 x 145 x 14 (mm)
ISBN-13: 9780192865120