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Sport and Social Media in Business and Society
Sport and Social Media in Business and Society
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- More about Sport and Social Media in Business and Society
The book explores the significance of social media in the sport industry, covering key concepts, tools, and best practices for effective communication. It considers the history, development, commercial impact, social effects, and legal and ethical concerns of social media in sport, with international cases and examples. It is a valuable resource for sport business professionals and students.
Format: Hardback
Length: 114 pages
Publication date: 06 December 2023
Publisher: Taylor & Francis Ltd
This comprehensive and pragmatic book delves into the profound impact of social media on the sport industry, exploring key concepts and providing valuable tools and best practices for effective social media communication in the sport business realm. Written in a clear and accessible style, the book avoids technical jargon and caters to a wide audience, including both professionals and students interested in understanding the multifaceted aspects of social media in the sport context.
Spanning across various levels of sport, from professional to grassroots, the book offers a global perspective, incorporating international cases and examples to illustrate key findings from current research. It sheds light on the historical development, commercial implications, social effects, and legal and ethical considerations of social media in the sport industry.
Furthermore, the book delves into the role of social media agencies and provides a comprehensive guide to managing social media platforms and outputs within sport organizations. It addresses the fundamentals of social media strategy, content creation, audience engagement, and analytics, empowering sport business professionals to harness the power of social media to enhance their communication, reputation, and business outcomes.
As a vital resource for sport business professionals and students seeking a comprehensive understanding of social media in the sport industry, this book offers valuable insights, practical strategies, and case studies to facilitate effective engagement and utilization of social media in the sport business context.
Weight: 248g
Dimension: 143 x 222 x 14 (mm)
ISBN-13: 9781032415017
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