Sport Business in the United States: Contemporary Perspectives

The sport industry in the USA is a big business, generating huge revenues, employing thousands of people, and engaging millions of fans and consumers. This book provides an evidence-based snapshot of the contemporary sport industry, covering key topics such as consumer behavior, sport marketing, the development of womens sport, sport broadcasting, internships, and leadership. It is essential reading for anybody working in sport management or sport business.

Format: Hardback
Length: 320 pages
Publication date: 12 October 2020
Publisher: Taylor & Francis Ltd

The sport industry in the United States is a vast and thriving sector that generates significant revenue, employs thousands of people, and engages millions of fans and consumers. From collegiate sports to professional leagues, the industry encompasses a wide range of activities and has a profound impact on American society. In this book, we will explore the contemporary sport industry in the United States, focusing on its key aspects, including consumer behavior, sport marketing, the development of women's sport, sport broadcasting, internships, and leadership.

Consumer Behavior:

The sport industry in the United States is driven by the preferences and behaviors of its consumers. Understanding consumer behavior is crucial for sports organizations and marketers to develop effective strategies and campaigns that resonate with their target audience. Research in this area has shown that consumers are increasingly interested in personalized experiences, social interaction, and sustainability. Sports organizations can leverage these trends by offering customized products and services, creating interactive experiences, and promoting sustainability initiatives.

Sport Marketing:

Sport marketing is a critical component of the sport industry in the United States. Sports organizations use various marketing strategies to promote their products and services, including advertising, sponsorship, and social media. Effective sport marketing can help sports organizations attract and retain fans, generate revenue, and build brand awareness. Research in this area has shown that sports marketing is influenced by factors such as consumer behavior, cultural trends, and the competitive landscape. Sports organizations can use data analytics and market research to develop targeted marketing strategies that resonate with their target audience.

The Development of Women's Sport:

Women's sport has been on the rise. The growth of women's sport in the United States has been a significant trend in recent years, with more and more women participating in sports at all levels. This growth has been driven by a variety of factors, including increased awareness of the benefits of physical activity, the rise of female athletes as role models, and the development of programs and initiatives that promote gender equality in sport. Research in this area has shown that women's sport has a positive impact on physical and mental health, as well as social and economic development. Sports organizations can play a critical role.

Sport Broadcasting:

Sport broadcasting is another critical aspect of the sport industry in the United States. Sports events are widely broadcasted on television, radio, and online platforms, and the quality of broadcasting can have a significant impact on the popularity and engagement of sports fans. Research in this area has shown that sports broadcasting is influenced by factors such as technology, audience preferences, and the competitive landscape. Sports organizations can use data analytics and market research to develop effective broadcasting strategies that maximize the reach and impact of their events.

Internships and Leadership:

Internships and leadership development are important components of the sport industry in the United States. Sports organizations offer internships to students and recent graduates to provide them with practical experience and exposure to the sport industry. Internships can help students develop skills and knowledge that are valuable in their future careers, and leadership development programs can help sports organizations develop their leaders and managers. Research in this area has shown that internships and leadership development programs can have a positive impact on the retention and career advancement of sports professionals.

In conclusion, the sport industry in the United States is a vast and thriving sector that generates significant revenue, employs thousands of people, and engages millions of fans and consumers. From consumer behavior to sport marketing, the development of women's sport to sport broadcasting, internships, and leadership, the industry offers fascinating new perspectives for researchers, students, and industry professionals. This book provides an evidence-based snapshot of the contemporary sport industry in the United States, adding critical depth to our understanding of the sport industry in the world's single biggest sport marketplace. Whether you are working in sport management or sport business, this book is an essential read for anybody interested in understanding the dynamics and challenges of this dynamic industry.

Weight: 580g
Dimension: 162 x 240 x 22 (mm)
ISBN-13: 9780367528409