Sport Business in the United States: Contemporary Perspectives

The sport industry in the USA is a big business, generating huge revenues, employing thousands of people, and engaging millions of fans and consumers. This book provides an evidence-based snapshot of the contemporary sport industry, covering key topics such as consumer behavior, sport marketing, the development of womens sport, sport broadcasting, internships, and leadership. It is essential reading for anybody working in sport management or sport business.

Format: Paperback / softback
Length: 292 pages
Publication date: 29 April 2022
Publisher: Taylor & Francis Ltd

The sport industry in the United States is a vast and thriving sector, generating substantial revenues, employing thousands of people, and captivating millions of fans and consumers. This comprehensive book provides an evidence-based snapshot of the contemporary sport industry in the USA, covering key topics such as consumer behavior, sport marketing, the development of women's sport, sport broadcasting, internships, and leadership. Drawing on the expertise of scholars from various sectors of the sport business, the book offers critical insights into the complex dynamics of this dynamic marketplace.

Sport Business in the United States is a valuable resource for researchers, students, and industry professionals alike. Whether working within the US or across the globe, this book provides essential insights into the sport industry's most significant market. Its comprehensive coverage of key topics and expert contributions make it a must-read for anyone interested in advancing their understanding of the sport business.

In conclusion, Sport Business in the United States is a groundbreaking work that offers valuable insights into the contemporary sport industry in the USA. By presenting evidence-based research and expert perspectives, this book empowers readers to gain a deeper understanding of the industry's key trends, challenges, and opportunities. Whether you are a researcher, student, industry professional, or simply a sports enthusiast, this book is a must-read for anyone seeking to stay informed and ahead of the curve in the world of sport business.

Weight: 539g
Dimension: 234 x 156 (mm)
ISBN-13: 9780367528423