Sport, Education and Corporatisation: Spaces of Connection, Contestation and Creativity

Sport, Education, and Corporatisation critically examines the intersection of sport organizations, commercial agendas, and educational development, revealing a discomforting interplay between sector stakeholders. It employs stakeholder theory and corporate social responsibility ideals to provide a framework for understanding the complexities of sport sector connectivity and argues for sustained examination of the commercialization of educational agendas and new directions for education-based corporate social responsibility.

Format: Hardback
Length: 140 pages
Publication date: 19 March 2019
Publisher: Taylor & Francis Inc

Sport, Education, and Corporatisation is a groundbreaking book that takes an interdisciplinary approach to critically examine the complex intersection between sport organisations, commercial agendas, and educational development. Through its insightful analysis, the book unveils a discomforting interplay between sector stakeholders that has been normalized through discourses of civic 'good, social responsibility, and community welfare.

The book employs stakeholder theory, corporate social responsibility ideals, and holistic constructions of space to provide a comprehensive framework for understanding the latent and explicit complexities of sport sector connectivity. It interrogates the key contexts, issues, and challenges that emerge from the Sport-Education-Corporate nexus and draws upon evidence from international, national, and local sport organisations. By advocating for a sustained and rigorous examination of the commercialization of educational agendas and proposing new directions for education-based corporate social responsibility within the sport industry, the book offers valuable insights for researchers, scholars, and practitioners working in the fields of sport management, sport development, sociology of sport, sport policy and politics, physical education, and the broader economics, organisational politics, and business ethics domains.

Moreover, this book is an invaluable resource for students enrolled in sport business management, sports studies, sport politics, and physical education programmes. It provides a captivating and informative read that enhances their understanding of the sport industry, its dynamics, and the critical role of education and corporate social responsibility in shaping its future. Sport, Education, and Corporatisation is a testament to the power of interdisciplinary research and its ability to shed light on the complex issues that shape our world.

Weight: 306g
Dimension: 146 x 223 x 10 (mm)
ISBN-13: 9780815356011