Sport Entrepreneurship: Developing and Sustaining an Entrepreneurial Sports Culture

This book provides an introduction to the structure, economic arguments, and business strategies for entrepreneurship in sport, focusing on how to leverage opportunities and optimize resources in the sports context. It is useful for sports organizations, athletes, and government organizations looking to generate competitive advantages in the global marketplace.

Format: Hardback
Length: 149 pages
Publication date: 16 February 2018
Publisher: Springer International Publishing AG

This comprehensive book delves into the intricate world of entrepreneurship in the realm of sports, providing a comprehensive framework for understanding the structure, economic arguments, and business strategies involved. It explores the dynamic landscape where entrepreneurial ventures are typically initiated by organizations, individuals, or governments, who are intricately intertwined with both economic and social contexts. The advent of innovative technologies has played a pivotal role in shaping the activities of sports entrepreneurship, enabling the rapid dissemination of information and the creation of new international markets.

The primary objective of this book is to provide readers with a comprehensive exploration of emerging issues in sport entrepreneurship and management. It centers its attention on the crucial role of entrepreneurship within the sports context, examining how to harness the abundant opportunities that arise from networks and optimize resources by identifying their most effective utilization. As a distinct discipline, sport entrepreneurship serves as a valuable tool for identifying the conditions and processes necessary for pursuing successful business ventures within the sports industry.

This book is of immense value to a wide range of stakeholders, including sports organizations, athletes, and government entities actively promoting the adoption of entrepreneurship as a means to gain a competitive edge in the global marketplace. It offers valuable insights, practical strategies, and case studies that empower individuals and organizations to navigate the complexities of sports entrepreneurship and achieve sustainable success.

Weight: 400g
Dimension: 164 x 244 x 15 (mm)
ISBN-13: 9783319730097
Edition number: 1st ed. 2018