Sport Finance

Sport Finance, Fifth Edition With HKPropel Access, is a comprehensive textbook that connects financial principles with real-world sport finance strategies, providing students with a practical approach to sport finance. The fifth edition reflects the new realities affecting todays sport organizations, such as name, image, and likeness (NIL) rule changes, esports, cryptocurrencies, non-fungible tokens (NFTs), sport gambling, the proliferation of broadcasting rights and the sneaker market, and the impacts of COVID-19 on the sport industry. It includes five brand-new case studies and a profile of a typical health club, "Florida Fitness Club," in which students are challenged to put their learning to the test by reading and understanding financial statements, setting budgets, and identifying strengths, weaknesses, and growth opportunities for the fictional facility.

Format: Paperback / softback
Length: 376 pages
Publication date: 25 March 2024
Publisher: Human Kinetics Publishers

The burgeoning global sport industry is a $500 billion business with no signs of slowing down. For the upper-undergraduate and graduate sport management student exhibiting a penchant for finances and a passion for sports, the field of sport finance presents tremendous career opportunities. No other textbook connects financial principles with real-world sport finance strategies as effectively as Sport Finance, Fifth Edition With HKPropel Access. Emphasizing a more practical approach, the fifth edition goes beyond the "what" and "how" of sport finance and dives deeper into the "why" — the reasoning behind the principles of sport finance — providing students with an even more comprehensive perspective on what drives the financial success or failure of any sport entity.

The text is organized into five areas, focused on the hard skills tomorrow's sport financiers must master to perform their role: increasing revenues and decreasing expenses, developing budgets, understanding financial statements and ratios, obtaining funding and managing cash, and building a financial strategy. Each section features an insightful introduction by a renowned industry professional, providing a real-world perspective that's sure to pique readers' interest. Chapters addressing revenues and expenses include budgets from the sporting goods industry, intercollegiate athletics, and professional sports.

The sport industry landscape has changed significantly since the previous edition was published, and the fifth edition reflects the new realities affecting today's sport organizations. Addressed are name, image, and likeness (NIL) rule changes; esports; cryptocurrencies; non-fungible tokens (NFTs); sport gambling; the proliferation of broadcasting rights and the sneaker market; and the impacts of COVID-19.

In addition to its practical approach, Sport Finance, Fifth Edition With HKPropel Access also provides students with a wealth of resources to help them succeed in the field. These resources include online quizzes, case studies, and interactive exercises that allow students to apply their knowledge and skills in real-world scenarios. The book also includes a comprehensive glossary of sport finance terms, making it easy for students to understand the complex language used in the industry.

One of the key strengths of Sport Finance, Fifth Edition With HKPropel Access is its emphasis on ethical and sustainable sport finance. The book highlights the importance of ethical practices in the sport industry, such as transparency, accountability, and fair play, and provides students with strategies for implementing these practices in their own organizations. It also discusses the impact of sport on society and the environment, and provides students with tools for promoting sustainability in the sport industry.

Another important aspect of Sport Finance, Fifth Edition With HKPropel Access is its focus on the global sport industry. The book provides students with an overview of the different sports markets around the world, including the United States, Europe, Asia, and Africa, and discusses the factors that drive growth in these markets. It also explores the challenges that sport organizations face in these markets, such as competition, regulation, and cultural differences.

In conclusion, Sport Finance, Fifth Edition With HKPropel Access is a comprehensive and practical textbook that provides students with the skills and knowledge they need to succeed in the field of sport finance. With its emphasis on ethical and sustainable sport finance, its focus on the global sport industry, and its wealth of resources, the book is an essential tool for any upper-undergraduate or graduate sport management student. Whether you are interested in working in the sports industry, or simply want to gain a better understanding of the financial aspects of sports, Sport Finance, Fifth Edition With HKPropel Access is the book for you.

Weight: 1066g
Dimension: 217 x 283 x 24 (mm)
ISBN-13: 9781718217409
Edition number: Fifth Edition