Shulph Ink
Sport Marketing in a Global Environment: Strategic Perspectives
Sport Marketing in a Global Environment: Strategic Perspectives
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The WASM Research Handbook is a comprehensive collection of scholarly research on global sport marketing, authored by 36 scholars from 13 countries. It covers key research and practical issues in diverse national and cultural contexts, promoting global sport management studies and advancing the sport industry worldwide.
Format: Hardback
Length: 284 pages
Publication date: 20 April 2022
Publisher: Taylor & Francis Ltd
The World Association for Sport Management (WASM) is a global organization dedicated to advancing the sport industry through the development, summation, synthesis, and analysis of knowledge. Commissioned by the WASM Executive Board, this comprehensive book represents the leadership and commitment of the organization to contribute to the growth and development of the global sport industry.
Spanning a wide range of critical research and practical issues in globalized sport marketing, the book explores the complexities of this dynamic field within diverse national and cultural contexts, both globally and locally. Comprising 36 chapters authored by esteemed scholars from 13 countries, the book addresses a diverse array of cross-cultural or comparative topics within the sport industry.
This book combines scholarly output derived from a diverse range of inquiry protocols, including comprehensive literature reviews, in-depth documentary analysis, qualitative research, and quantitative investigations. By drawing on a wealth of expertise and perspectives, the book provides a comprehensive and interdisciplinary understanding of the sport industry.
Moreover, this publication signifies the ongoing commitment of the WASM and Taylor & Francis Co. to promote global sport management studies and advance the sport industry on a worldwide scale. It serves as a valuable resource for scholars, researchers, practitioners, and policymakers interested in understanding the latest trends, challenges, and opportunities in the sport industry.
Overall, the World Association for Sport Management's book is a testament to the organization's dedication to advancing knowledge and promoting the growth of the sport industry globally.
Dimension: 234 x 156 (mm)
ISBN-13: 9781032217949
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