Sport Marketing in a Global Environment: Strategic Perspectives

This book explores contemporary sport marketing, focusing on strategic marketing, case studies, and emerging themes in the sport business. It is a valuable resource for students, researchers, and professionals in sport business and management.

Format: Paperback / softback
Length: 284 pages
Publication date: 29 January 2024
Publisher: Taylor & Francis Ltd

This comprehensive book delves into the dynamic realm of contemporary sport marketing, offering a thorough examination of strategic marketing, a long-term planning and development process that revolves around identifying the needs and desires of potential customers and fulfilling them through the exchange of products and services. It presents a wealth of cutting-edge case studies from diverse regions worldwide, including the United States, China, Europe, the Middle East, South America, and Africa. Furthermore, it explores some of the most intriguing emerging themes and topics in the contemporary sport business, such as fitness marketing, the significance of sustainability in sport marketing, the impact of social media and digital marketing, athlete-brand relationships, and the promotion and development of collegiate and scholastic sport.

As a whole, this volume serves as a valuable snapshot of the opportunities and challenges faced by sport marketers across the globe. Whether you are an advanced student, researcher, or professional engaged in sport business and management, sport development, marketing, strategic management, or global business, Sport Marketing in a Global Environment is an essential read. It provides a comprehensive and insightful exploration of the ever-evolving landscape of sport marketing, equipping you with the knowledge and tools necessary to thrive in this competitive industry.

Weight: 453g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032217963